On Wednesday, sources within the Microsoft Corp. disclosed the launch of company’s revival to Apple’s iPod music player; the release date is Christmas time. Microsoft has been revealing the new mp3 player to companies for weeks and is expected to send out prototypes in coming weeks. This mp3 player will allow users to download music and videos over the air, a feature that Apple iPod lacks. New software similar to Apple’s iTunes will also be unveiled with the launch. Experts believe Apple’s iPod was a hit because of its combination of hardware and software.
The company source told Reuters that: “They’re proposing an iTunes model approach. They’re now interested in controlling the whole vertical stack of technology from the device to the service to the software.”
Success won’t be easy as some experts believe. In order for Microsoft to have any odd of competing with Apple in the coming year, it will need to have the player along with the service ready for the Christmas season. Christmas season is the best time for any consumer electronic success.
Update: Microsoft Denies iPod Rival Report
The reports of Microsoft releasing an MP3 player for competition against Apple’s iPod were denied by Microsoft Corp. The report was based on “speculation and rumours.”
Roobaroo » Microsoft Announces Zune Music Player said,
August 28, 2006 @ 6:06 pm[...] Microsoft had previously denied the release of a Music player by Christmas. [...]